I’m often asked for recommendations for different solutions, so I put together this handy list of services which I recommend for most financial advice practices.
You can jump to what’s of most interest here:
- SMS Global
- Valenta BPO
- Human To Human
- GBST Equate
- Aon Cyber Insurance for Small Business
Unless stated on here, I’m an active user for each of these products. For every product here, I think the product is best in class for at least one use case.
Where I receive some kind of benefit from a recommended product, it’ll be marked with a reference.
Greenshot is my recommended snipping tool. It’s lite, simple, easy to use, powerful, and free!
If you don’t use a snipping tool, START NOW! When it’s free, there’s no excuse.
Favourite things: Being able to number steps super easily, obfuscate private info, and tailor what happens when you hit Print Screen.
Beware: Fake alternatives.
Alternatives: SnagIt, especially if you want video capture in the one tool or have enterprise-level concerns for data security.
Loom is a brilliant tool for capturing video, webcam, or both from your desktop. For team training, bug reporting, providing feedback, and lots of other uses: Free is all you’ll ever need. Pro gives you HD and editing tools.
Cost: Great free version, otherwise USD $10pm.
Favourite things: So. Easy. Especially as a browser plugin. Hosts video easily. Options to keep from Google indexing. Password protect videos. Easy trimming. Get notified when watched. So good.
Alternatives: If you’re going to do some serious editing anyways, sure, capture in that software (I like Camtasia myself). Otherwise, Loom it.
Zoom has come to dominate the video conferencing market on the back of an excellent free offer.
Cost: Free version is great. $21pm suits most, $28pm for the branding perfectionists.
Favourite things: Video quality, range of free features, dial-in and computer audio options.
Beware: If someone connects by PC for video and phone for audio without using their audio key, they’ll count as two participants (relevant for free users). Web-based version (no downloads) exists, but is hard to find.
Alternatives: SuiteBox (excellent tool, recommended if taking digital signatures in meeting and aren’t doing webinars, also integrates with XPLAN), GoToMeeting (possibly superior if using primarily for webinars, as I do prefer it’s webinar functionality).
Note: The link provided is a referral link.2
Mailchimp is an excellent email marketing tool, easy to use, and has a great free option. If you don’t know your open rates of your newsletter, you should get Mailchimp NOW.
Cost: Free version is great (comes with branding, but it’s subtle). $10pm brings a very powerful tool.
Favourite things: Strength of free offer, drip feed marketing, XPLAN integration (albeit v. limited).
Beware: Mailchimp does a great job protecting their service from spammers, but that does bring small challenges. Read this before starting.
Alternatives: I don’t use Campaign Monitor myself, but do consider it a great tool. It’s a logical upgrade if your needs require it and budget permits it. InfusionSoft by Keap is another popular choice for the more technically minded. HubSpot is also an incredibly powerful and something you can grow into over time, especially if your long term plans include serious scale.
Note: Whilst I am an agency holder for Mailchimp, I don’t receive anything for that, it just helps me directly implement campaigns for clients. If I need to on-charge clients, I pass on any discounts received.
Calendly is just too good as an appointment scheduler. Clients and prospects can see when you’re available, and book themselves. It has everything you might need: Buffers, maximum daily limits, the lot.
Cost: Free version is decent and totally usable in live situations, but at USD $12pm the PRO version (incl. unlimited SMS) is worth it.
Favourite things: Polished UI, great support library, sign-in with Office 365 login and it just connects your calendars (soooo good), direct Zoom integration and SMS.
Beware: Gets a little finnicky with teams, but that’s about it.
Alternatives: If it’s free or bust, Appointly does look like it has a superior free version. x.ai could be better if you’re game to take advantage of the AI aspects. (I haven’t tried it, but if you have, let me know!)
Project / Task management
Asana is a great workflow/task management tool. Whilst I do prefer client task management to be embedded within the CRM, Asana is the best option for everything else.
Cost: Solid free version. Once jobs get more complex (start dates, dependent tasks, etc) may want Premium which starts at $338 per annum for five users (including below discount).
Favourite things: Handles complexity very well. Never find yourself working around things because what you need to do doesn’t fit. Email direct to Asana to create tasks. Also, unicorns.
Beware: You may enjoy adding light users while you’re running free, but you may have to cull them if unwilling to pay for them on upgrading.
Alternatives: Trello is nice when focused on simple visual representations of status, but Asana handles complexity better and has boards anyways. Existing CRM, but these are rarely as strong and are annoying when things are business level, not client level.
Discount: As an Asana Certified Pro, I can pass on an additional 10% off your initial annual plan (beyond the two free months), when you follow these steps:
- Sign up to Asana2
- Go to asa.na/offer
- Enter the coupon code patrickflynn4345
- Your 10% discount will appear on your first billing statement.
The link provided is a referral link.2
Client portals are a funny thing. It’s something many advisers think their clients want, but often isn’t really given due consideration.
That said, done well they can be powerful and close a gap for the independently minded adviser, giving an answer to some of the benefits banking all in one place normally provides.
On this, myprosperity leads the way. This is all they do, and they do it well.
Cost: Starting at $279pm, it’s not for the faint of heart. And nor should it be. Whatever you choose, the real cost is in your time and energy.
Favourite things: Easy to use (critical for client facing). Property and car valuations (repaying the effort of logging in with immediate value). Ability to store documents against assets/policies. XPLAN and other integrations.
Beware: 12 month commitment on sign up. Client Portals are powerful if used well, but you must drive client interaction and that takes effort.
Alternatives: The one built into your CRM (I’m partial to Advice OS‘ from what I’ve seen), Moneysoft is also good and my recommendation if your focus is cash-flow management.
SMS Global have a rare functionality called email to SMS. It’s very simple, you send an email to <Destination Number>@email.smsglobal.com and SMSGlobal send a text to the number.
Cost: One thing I love about it. $0.10 per SMS, and can add credit in bundles as low as $5 easily. No ongoing commitments.
Favourite things: Australian presence. Ease of use. Integrates perfectly with XPLAN’s Email SMS functionality, but can do just as well with Outlook rules, and any other number of interesting options.
Beware: I’d keep the pre-purchased value in there low, and the approved email addresses to a minimum, to mitigate risk of spoofed emails causing trouble.
Alternatives: If it’s just for appointment reminders, check out Calendly again, otherwise check out Twillo which can do the same via this Zap.
Process mapping and diagrams
Brilliant, easy tool for process mapping. I use this a lot.
Cost: $9pm for the Basic version, which covers most use. Good thing is Free version is decent, and enough for collaborators/colleagues to use without having to pay.
Favourite things: Moves intelligently. Allows you to add descriptions for depth, and comments for collaboration. Google docs integration.
Alternatives: Draw.io is a nice option (if a bit fiddly) but completely free and browser based. Microsoft’s Visio is wonderful, but expensive and requires a license to edit a file which is impractical for most collaboration. Gsuite Drawings/Docs have options too, and whilst free it’s time consuming to use. (This gives you an idea.)
This doesn’t really fit anywhere else, but it can’t go unmentioned. This thing is like your Word spellcheck/grammar check, but better and for everything.
Cost: Free version is a must have for everyone, even if only as a browser plugin. Pro is worth it if this is a weak spot for you, starting at $140pa. (Cheap if it prevents a fail in a big LinkedIn post.)
Favourite things: Awesome as a browser plugin, gets to where your other spellchecks don’t.
Beware: When running in Word/Outlook you lose the ‘Undo’ function, which makes it hard to use ongoing, although great for reviewing a final draft.
Alternatives: Inbuilt spell checkers, which are worse. Specialist freelancers which are expensive.
Created following the combining of Odesk and Elance, UpWork is a leader in freelancing.
Cost: Free to join, pay-as-you-go options the only ones you’ll need. I do recommend paying the $30 to promote jobs, especially if you are new.
Favourite things: Breadth of freelancer base, platform is pretty user friendly on both browser and app.
Beware: Using freelancers can be fraught with challenges. Keep the communication clear and take responsibility for making it work if you want to succeed.
Alternatives: Toptal an option, pricey but good for one-off engagements if they fall within it’s scope. Fiverr, below.
Fiverr is the original ‘small jobs’ site, targeting jobs for USD $5. Whilst the value for money isn’t quite what it used to be IMO, it’s still an excellent place for little things like photo touch ups, basic video editing, or some truly random stuff.
Cost: Free to join, gigs start at USD $5.
Favourite things: Cheap, easy. Refunds good.
Beware: Not my recommended service where what you want doesn’t fit perfectly into a pre-existing clear offer. Not a service for collaboration.
Alternatives: See Upwork above.
Note: The link provided is a referral link. It gets you 20% off your first job, and I get a credit for 20% of your first job.2
Building up your panel of freelancers is a great way to get regular support for specialist functions, but when things are high volume and you just need support, outsourcing offshore is a great option. Valenta BPO is a service I know well and have used directly for a long time.
Cost: Starting from $1,100pm for a Part-Time support.
Favourite things: Strong data security (ISO 27000 certified), multiple locations for your support, can provide screen and security camera monitoring, all giving confidence that your client data is safe.
Beware: Offshoring is never as good as it is promised to be. It’s a great strategy, but needs investment and patience to be successful, and the ROI is less than most anticipate.
Alternatives: There are others out there that specialise in financial planning. I hear good things about 5elk as well.
Through my relationship with Valenta BPO, I’m able to offer some additional resources, especially if combined with other work. If you’re interested, please contact me to discuss.
Social media management
If you want to schedule your social media or post to multiple accounts, Buffer is an easy solution. I oft find this useful when I’ve been a bit active and need to spread out further sharing (no point nailing just the ‘9AM Monday waiting-for-the-3rd-coffee-to-hit’ time slot, and then being off for days). It’s simple, easy to use, and the free plan goes far enough for basic usage.
Cost: Free for first three accounts and 10 scheduled posts per week. You’ll need paid plans for more or multiple users which starts at $15pm
Favourite things: Easier to use than peers, uses bit.ly shorteners (not their own proprietary).
Beware: Can’t schedule replies to own posts for most platforms, not as powerful as peers.
Alternatives: Hootsuite is also very good, although I find Buffer simpler and easier. Once you’re taking your social media more seriously, services like HubSpot would be more your thing.
Human To Human
Human To Human is the consultancy of the award winning Michael Back.
Michael has a broad range of skills, but is especially talented in setting and clarifying vision and building remarkable client experiences.
Like me, Michael doesn’t just advise, but he gets his hands very dirty in practical doing.
Michael and I do joint client projects together, bringing the best of CX design and process design together for the perfect end to end experience and process.
I find website calculators an interesting beast. I don’t think they attract clients per se, but when working with clients on your own website, it’s a resource delivered through you that keeps coming back to you. When integrated into client meetings, blogs, or more, they become more than play things. They’re powerful tools.
Cost: Through my relationship with GBST, I’ve secured pricing from $49 pm for a single calculator, down to $22 pm per calculator with the full suite of 21 calculators.
Favourite things: Clean, crisp, simple calculators. No login required. Used by major banks. Definitely looks better than links to MoneySmart. We’ve also integrated these into the Simply Advice Websites service.
Beware: These work as marketing or engagement tools, but not as part of a bigger client portal.
Alternatives: I’m not aware of any others that look presentable, although some CRMs do have options (even if they aren’t typically designed to use as part of a public site). Otherwise, it’s MoneySmart.
To secure the pricing listed above, contact me for further information.
Aon Cyber Insurance for Small Business
Small business are among the most susceptible to hacks, data breaches and cybercrime – and financial advice is a real honeypot.
A good IT contractor, hosting on a cloud server, and having good contracts are all great steps to controlling your risk. However when something does get through they don’t help.
Cost: Approx. $125-250/month, depending on your business size and level of cover.
Favourite thing: Emergency hotline with forensic IT specialists help reduce impact and guide next steps. Can’t overstate the value in this.
Alternatives: Probably worthwhile exploring with your existing PI insurer as well or considering broking that at the same time. That said, there isn’t much overlap so may be better going for best in class on separate fronts.
Contact me and I’ll put you in touch with a broker I can recommend.
Most of these brands have great Twitter streams as well. You can find them all easily, and subscribe to my Twitter list, here.
These things are always changing, so if you’ve found something better please contact me and let me know.
The above are recommendations based only on my opinion regarding their usability, effectiveness, and value for money. I make no warranty for their security, continuity, or anything else.
- These products are either owned by me, or I am a reseller for. Where I am a reseller, unless I am value adding services, I charge the minimum permissible price. I’ll typically receive some money for these.
- These products have a referral link, a referral program, affiliate marketing program, certification program, or something similar. If you click on the link supplied and buy something, I may receive a small financial benefit at no additional cost to you. This helps keep the work that I do and share going.
- If there is no reference against a product, I do not stand to receive any direct financial benefit from it’s recommendation.